It’s all about perspective. As advertising strives to become a more inclusive space, individual and unique perspectives are needed to add more value to the industry.

The Bailey Lauerman scholarship was created to support and welcome various points of view. University of Nebraska Lincoln Students had the opportunity to win $5000 and earn a spot in the 2023 summer internship program by applying online.

An entire campaign was created to promote the BL Scholarship, which included print collateral that were posted throughout the The College of Journalism and Mass Communications on the UNL campus. This campaign also included digital animations posted online and on digital screens in Anderson Hall that reflected the illusion theme.